Denkwerkstatt für Manager

Geschwill & Nieswandt

Employer Branding

Florian Schumacher & Roland Geschwill, 2009

Employer Branding by Florian Schumacher & Roland Geschwill, Hardcover, Gabler-Verlag, 2009. With this book, we anticipated the employer branding boom these days. However, we do not describe EB's marketing approach, but rather the painstaking work of HR managers and executives to create an employer brand in such a way that employees say, "I can recommend this company to anyone.