Denkwerkstatt für Manager

Geschwill & Nieswandt

Employer Branding

Florian Schuhmacher, Roland Geschwill, 2014

Employer Branding - Human Resources Management for Corporate Management by Florian Schuhmacher and Roland Geschwill, Springer Gabler, 2014, 2nd edition Companies need excellent employees and managers to achieve top performance, especially in times of intense competition and short-term copyability of technological leadership. The competence of one's own employees is the most important differentiating factor. In the 2nd, completely revised and expanded edition, the authors - both long-time experts in human resources development - show essential connections between leadership and employer branding. New in the 2nd edition are the integration of employer branding into strategic HR and corporate management and additions on the topic of recruiting as well as promoting talent. Many useful checklists and concrete recommendations for action enable managers and HR experts to set their course for success in the "war for talents".