Denkwerkstatt für Manager

Geschwill & Nieswandt

Case Study: solidian Gmbh

It is not uncommon for startups to experience a hiatus after the first 5 years. Rapid growth, rapid personnel development and new structures - which often develop their own undesirable dynamics.
It was a similar story for solidian GmbH, market leader in the field of carbon concrete. In the course of cultural work, Denkwerkstatt for Manager provided solidian GmbH with interim support for communication and marketing.

Communication, participation and transparency

Denkwerkstatt was on site at the company for over seven months. We took care of internal communication in order to involve as many employees as possible in the culture change processes. We optimized communication processes and developed individual communication formats for participation and transparency.
The fact that the team lead for marketing and sales is based at the production site in Croatia did not exactly simplify the process: In addition to the physical distance, the completely different corporate and communication culture also proved to be a challenge.

Digital and Analog Media

The Denkwerkstatt was instrumental in the creation of Print materials for the product area. The Company website was completely redesigned in cooperation with the marketing team. An elaborate image film was designed for all trade fair activities. The film and photography team of Denkwerkstatt was commissioned with the implementation.

Press and prices

We completely restructured the media planning. In addition to the classic engineering trade journals, the cross-divisional trade press, daily press and politics were involved. Thanks to its outstanding product advantages, carbon concrete is regarded as an innovative and forward-looking technology in terms of climate-friendly construction. In order to create new networks and use even more multipliers, we have also focused our activities on political journalism.

Excellent innovations should also be awarded! With solidian GmbH 2020, we have increasingly participated in tenders in the construction industry and in trade awards. solidian GREENWALL won the "Häuser Award 2020" as product 2020 for innovative urban greening. With various awards for the use of solidian GRID, a carbon reinforcement as a future product for innovative, sustainable construction, are visible results of seven months of communication support by Denkwerkstatt for managers.