Lateral management

Dr. Roland Geschwill, Dr. Martina Nieswandt, 2020

Lateral management - the success principle for companies in the digital age by Dr. Roland Geschwill and Dr. Martina Nieswandt, 2nd edition 2020, Springer "Great emergencies and crises show us how much greater are our vital resources than we ourselves supposed." This sentence by William James opens the final chapter of our book. The book is an empirical El Dorado about companies that dare to manage at eye level. Agile was yesterday. The concepts of large tech companies, small start-ups and established European organizations are described here and tested for their success. According to a study by the University of St Gallen, 75 percent of companies in Germany, Switzerland and Austria are looking for ways to introduce New Work. 75 percent of them fail. It is not trivial, management should no longer take place vertically, but horizontally. The book shows the courageous ways in which it can succeed and where the pitfalls of failure lie in the introduction of a new corporate culture.

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