Denkwerkstatt Manifesto

The implementation of corporate strategy is more successful if we understand cultural transformation as a prerequisite.

After 30 cultural transformations in organizations and the analysis of global, strategically successful companies, Denkwerkstatt has developed this manifesto for cultural transformations for managers:

1. Establishes a cultural analysis before traditional strategy rituals.
2. Understand that every company is culturally unique.
3. Cultural transformation begins in top management.
4. Make your corporate culture attractive to customers, suppliers, employees and job applicants.
5. Democratizes leadership and decision-making and develops competence hierarchies.
6. Specialized and networked at the same time.
7. Enables open, direct, respectful feedback.
8. Measures and documents the results of cultural transformation and makes them transparent and comprehensible, meaningful and manageable for everyone.
9. Creates clarity about the relevant communication formats
10. Talk about the white elephants in particular.